Is Your Brand Aligned?

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Strategic Brand Alignment for Founders Ready to Scale Your Brand No Longer Matches Your Vision

You’ve evolved. Your business has grown. But your brand still reflects who you were, not who you’re becoming. At RP Creative, we combine strategic thinking with emotionally intelligent design to create brands that match your expertise, align with your vision, and attract the clients you’re meant to serve.

The result? A brand that connects, converts, 
and finally feels aligned.

CREATE IMPACT

Our Approach:
The Brand Alignment Method

Every project begins with alignment—because when your brand reflects your depth, direction, and next-level vision, everything clicks. Our Brand Alignment Method helps you unlock that clarity. It’s how we design brands that feel true to you and function like your most powerful business asset.

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Alignment isn’t a vibe...it’s a strategy.

Alignment isn’t a vibe...it’s a strategy.

The Brand Alignment Method: 3 Core Phases

Our ServicesYou've Evolved. Let's Rebuild What's Next.

Our approach blends strategic insight with intuitive creative partnership. Every decision is made together—with your goals, your audience, and your vision at the center.

We don’t do cookie-cutter. We design custom brand experiences that blend emotional connection with visual clarity.

 

Transformational Projects

Founders & Boutique BrandsStrategic Branding & Design

We build emotionally intelligent brands and websites that reflect your evolution and match 
the depth of your work.

Creative Partnerships

Established Brands Ready to Scale Fractional Creative Direction

Ongoing creative leadership that ensures every brand touchpoint reflects your evolution, stays strategically aligned, and drives measurable impact.

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Our Work

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client results

Rachel is a true visual artist. Her output is the lovechild of careful attention to detail, creativity, and passion.

She took my desire to create a movement and translated it perfectly into visceral imagery that compels my audience in ways words cannot. If you know what you want and are ready to ask for it, Rachel will deliver.

ELIZABETH DIALTO | UNTAMEYOURSELF.COM

Our Super Connector Media brand was pretty non existent when we started working with Rachel.

She helped us create our logo and design our site from scratch! The thing I love most about how Rachel works is how interactive and collaborative the calls with her are. I got to watch her implement designs over zoom in real time so we could work together on every detail. For someone "type A" like myself, that was really helpful. I felt like we were co-creating the vision together and that was super powerful! She is fast, reliable and unbelievably creative. I would HIGHLY recommend working with Rachel for all of your design needs.

JEN GOTTLIEB + CHRIS WINFIELD | SUPERCONNECTORMEDIA.COM

Working with Rachel was one of the best decisions of my career and I have worked with so many people before her!

She took my vision and message and through a clear, creative, enjoyable step by step process, she helped create my branding and site that captures the attention of the exact person I want to work with. Rachel will help you find your voice, your flavor and your personal essence that's uniquely yours. If you are ready to do the work and go big, Rachel's process helps you get the heart of your message so you can share it in a big way. I truly feel that after 6 years of having my business, my brand has finally found it's voice and online space to soar and I know my clients feel that energy too.

LORI HARDER | LORIHARDER.COM

It was so easy to connect with her and to brainstorm together. I felt like I had a partner to collaborate with me throughout the entire design process.

I would jump for joy when she’d share sneak peeks of the website design. Every email from her felt like Christmas! She got everything I was about and saw more in me than I could have imagined. Rachel was able to help me communicate my vision for the world with such power and beauty.

JADAH SELLNER | JADAHSELLER.COM

Rachel is an absolute delight to work with. We have worked on multiple projects together and she is able to adapt her style so each brand design is unique.

Her process is amazing, after discussing our ideas, she designs a site and then we work together to finalize the end product. The live working session (via zoom) is amazing and saves so much back and forth time which often delays projects. She is great at keeping you on task, is organized and gets projects done on time.

JONATHAN FIELDS | JONATHANFIELDS.COM

Working with Rachel is a breath of fresh air. Her passion for her work breathes into everything she makes, and you can literally FEEL the difference.

What surprised me most about Rachel is how I invited I felt into the design process, being able to see first-hand how together we can make the intangible tangible. If you're even thinking about creating a brand that oozes authenticity and joy, WORK with Rachel.

AMBER RAE

Rachel totally saved my brand. I could never imagined how beautiful my brand could be until I worked with her.

She is a genius designer, brilliant with color and texture and has a great eye for what business needs. Hire her! I mean, look at my website! The results speak for themselves.

SHENEE HOWARD

Rachel is incredibly sharp, with no ego and has amazing vision. If you have worked with many designers, as I have, you know this is a rare mixture.

She has exceeded my expectations every single time. The most amazing thing about her is her working style. She is much more like an internal team member as opposed to a contractor. I can tell she is always thinking about the best thing for the business even when I am not. I can’t recommend her highly enough and I feel incredibly lucky to have her expertise in my corner.

JADE TETA

Great Design Isn’t
Just Seen—It’s Felt.

This is where depth meets direction. Our work blends emotional clarity, 
high-touch design, and the kind of visual presence that moves people.

https://rachelpesso.com/wp-content/uploads/2023/03/meet_img.jpg

MEET RACHELYour Strategic Creative Partner

I’m a visual storyteller and creative director who believes the most powerful brands are built on authentic alignment and deep connection. I founded RP Creative to help visionary leaders and businesses create brands that feel aligned, visually stunning, and built for impact.

With over a decade of experience working with brands like Time Inc. and Fortune Small Business Magazine, plus industry leaders and visionaries like Laverne Cox, Lori Harder and Jonathan Fields, I know what it takes to create impactful brands that inspire trust and loyalty.

My approach combines deep strategic alignment with intuitive design execution, creating brands that don’t just look premium, they perform at that level.

Lets create something Transformational together!

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Rachel Pesso
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